Target audience

Our target audience is commonly associated with the pictures that we have carefully chosen to put in our collage. This collage was constructed after a variety of primary and secondary researches were carried out by our group. Methods that helped contribute to are choice of thriller sub-genre were results from a questionnaire, findings of the internet, creation of a pie chart and lastly a simple drawing done in accordance to the idea of how the audience would like the appearance of the main character. The findings were then inhabited and extracted in the form of our audiences liking. Falling in the category age of 16+, the target audience are also specified as imaginative, creative and desire an experience of thrill. They demanded that the sub-genre psychological thriller would be best suited to their taste and would allow a different experience in contrast to action or crime thrillers. These findings will now allow us to successfully choose a sub-genre, construct a narrative our target audience will like and create a similar character to what they desire.

For our primary research, we created our own questionnaire to gather information about our target audience within our chosen sub-genre. We asked questions such as their age, occupation, where they live, if they watch thriller movies, what thriller sub-genres they like etc. We felt these questions would help us get a general indication of who would be interested in our film and what age range we could aim our film at. After comparing the questionnaires, we found out that the thriller genre was very popular among youths and adults between the ages of 15-45. We intend to use the information gathered to produce our opening sequence to the expectation of our potential audience.

                 This is a picture of the questionnaire's we gave random individuals to complete.

As a group, we also carried out secondary research to get a general overview of our potential target audience. We used a website called Pearl and Dean audience profile to get information about the films that inspired us which are Shutter Island and Memento. From the images below, we were able to see the percentage of men to women who watched the movies and this showed us that both genders are interested in thriller films. It also gave us an idea of the age ranges that would be interested in thriller films and from the information below, we could see that people aged between 15-45 watched thriller films.

From the primary and secondary research we carried out, we were able to make a decision on what age group to base our film on and what gender to target. We were able to find out the most popular age ranges for psychological thrillers and what type of traits they look for when watching psychological thriller films. The information we gathers would help us with the production of our opening thriller sequence.

This graph shows the percentage of people who like thriller films and it shows us the most popular sub-genres they enjoy watching. We gathered this information from our primary research (questionnaire) and came to a conclusion that psychological thrillers were the most liked sub-genre. Since psychological productions were the most watched thriller sub-genre, as a group we decided to base our narrative upon this specific theme.

Furthermore, Ideas taken from interviewees were concluded together in order for a picture of the character to come in construction. The jotting of our target audiences expectations allowed us to concentrate on Specific details such as little revelation of the face, long hair, odd posture adding animalism quality- which was then taken into consideration and adapted to the character in our initial production.