This is the logo for Columbia Pictures.
Layout and Structure: The Columbia pictures logo has a woman carrying a torch and wearing a toga wrapped in a blue cloth. It could be interpreted as the statue of liberty holding her torch. The background is of the sky and the fundamental image the woman stands out as she’s standing on a platform. The sun shines really bright and highlights the woman, and the title at the top represents Columbia.
Iconography: The woman in the logo could stand as a personification of the United States. The image in the logo could represent freedom which could be a representation of the genre of films the company produces.
Font: The font used is mostly in capital letters, especially the name at the top of the logo. The colour gold represents power, confidence, success, prestige, elegance and optimism.
This is the logo for DreamWorks
Layout and Structure: This is a simple logo of a young boy sitting on a crescent moon while fishing. It mainly centres the production company name. The crescent could also represent bed time which could suggest they specialise in movies for children.
Iconography: The image is really simple which easily grabs the audiences attention. The logo emphasises the companies name which corresponds to bed time and little children.
Font: The font used is in capital letters which highlights the production name. Black and White represent innocence and purity. The companies name is in bold letters which makes it memorable for the audience to re-call.
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